A small tip...there are two price points for non-European Union buyers and those residing in the EU. (I usually stick to my British roots on this over that old argument, but when it come to saving money, every little bit helps.)
Anyone in the EU will have to calculate their cost for items bought inclusive of VAT.
Anyone outside gets those same things exclusive of VAT. That's why you'll often see the two figures on European online stores.
This really helps out when making purchases from UK sites, for example. And for some items it more than offsets the cost of postage to overseas desinations.
Off course, not all companies tell you about this or are willing to give up that VAT charge and that's when you lose and they win. So it's nice to see a start-up in this line of business doing the right thing.
A 560 quid helmet plus VAT works out to about US$1,046...at 475 pounds excluding VAT that's US$888...
And at those prices let's hope British workmanship gets a good showing.
Cheers