Up until enterprise I could say I had seen every episode of every TV show that star trek made, I spent hundreds of pounds buying videos that are worthless now of TNG, DS9 and voyager because the UK was years behind and I didn't want to be, and I couldn't even be bothered to watch every week on a show that was on tv for free of star trek, for someone that had bought countless books, action figures, models and toys of star trek, suddenly I found myself in the position of new star trek being a bit, meh.
If you bring it back to tv, you better have interesting stories to tell, but if you are bringing it back just to milk the cash cow for a bit more, then just don't, that well ran dry decades ago.