I don't like it and I'll tell ya why.
Throughout history those who change the world are, for the majority, people who worked hard to get where they are and have earned their place in history. A hero for me is the underdog because of what they're fighting against, not because they wasted their life and then got thrust into something. Modern superheroes have more in common with Hancock than a true Spiderman, Superman, or Batman and that bothers me to no end.
Heroes are there to inspire us, not to be relatable. They should make us strive to be better.
The Kirk example:
The original character was studious in school, innovative, and well respected throughout his career. He got where he was by working hard and having a strong goal in mind.
Flash forward to the new character. "He's a rebel!" Is screamed at us to the tune of the Beastie Boys and we see him as a loser in a bar who one day has someone come up to him and say "Hey, you're awesome. Do this and you'll be great". Then our only visuals of him in school are of a womanizing idiot who doesn't have any respect for what he's doing. Then he saves the universe. Great, real example to everyone.
If you'll excuse me I'm going to go and wallow in a bar lazily and wait for greatness to come to me.
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Creeping? Hell, it's thrown you in a burlap sack and got you in the trunk of a car by now! :lol