...so it had a dismal opening weekend. Estimated to draw $35 million, only made $30.5 million. We will have to see how this week goes, but most films have ~ 50% revenue drop-off after the first week. So I would expect ~ $15-$20 million tops for week 2. I'm not sure it will top $100 million U.S. during its run.
And yet again, doing our movie math:
In general, U.S. theaters keep ~50% of the ticket revenue overall. They are REALLY relying on $6 cokes, $5 candy bars, and $9 popcorn for profit.
The film studio/distributor gets the rest, and it's usually a graded scale. The longer the theater shows the film, the more % ticket sales they get to keep and the less goes to the production company. Overseas, it's a bit different.
But as a rule of thumb, a studio needs to make TWICE as much at the box office as the film cost to make AND promote, in order to "break even."
Even assuming that Shazam 2 ONLY cost $100 million USD to make, and let's be conservative with a $50 million media promotion, it's total "cost" is $150 million. Which means it has to bring in $300 million (twice its $150 million overall cost). TO BREAK EVEN. Anything less is a loss.
You can only rely on streaming and digital download for so much extra revenue. Maybe in the $10s of millions.
Which is why, when a big studio mega-action film brings in $500 million and we think, "Hey, that's great!" It could be $300 million in production and promotion costs, so they STILL haven't broke even yet until it hits $600 million.